You have worked hard to get where you are. You discovered an idea that you are passionate about (or at least one that you think can tolerate while still putting food on the table), but you have hit a wall. You know that your product is valuable, anyone that uses it knows that your product is valuable, but you are having a hard time letting the rest of the world know. This is where Lumos comes in. In this article, we will dive into how marketing in a general sense has helped businesses grow, then we will dive into how Lumos takes these philosophies and does things a little differently.
First, let us look at marketing from a general sense. It is common knowledge that the internet is quickly becoming the main way people interact with... well pretty much everyone. We don’t need to look far to see how much the internet has been integrated into our lives. Just leave your phone at home while driving to work and you probably begin to feel a sense of panic, that you are disconnected from the world and start to seriously worry about missing some great news or recent disaster and being the only person left out. Now, while you shake your head at how silly it is that we have become so dependent on technology, you should also realize that it provides us with an avenue to communicate with more people than ever before. This is where digital marketing comes in. In general, digital marketing takes the real you, and creates an online representation of you for the masses to see. No, this is not like a video game where you have an avatar walking around in the virtual world. It is more like The virtual equivalent of taking your business, placing it in the middle of Times Square in New York City, then vying for all of the advertisement in the area to direct people to your website. Digital marketing takes your virtual store and moves it from the middle of nowhere, to the middle of a busy city.
Now, I’m sure that by this point, you are loving the idea of digital marketing, but still curious why you should choose Lumos over the other big names out there. Well, let’s start with the most obvious reason: we are affordable. We have a small, but dedicated, team that we have carefully put together. Each member of the team has the prerequisite education and resume to hold their own against anyone in their particular area of expertise. Because the team is small, we are able to keep costs down and staff meetings civil. Because everyone has their own expertise, we are also able to approach the growth of each business we work with from a multitude of angles. We don’t just improve your presence on the web, we work on improving the overall satisfaction that your customers experience when interacting with your various forms of communication. We shed light on the amazing product that you offer, and we are invested in making sure that the light stays bright.